Secure Your Place at the Heart of Rugby: Sponsorship Opportunities for the 2025 Lost Afternoon Luncheon

As the excitement builds for the highly anticipated New Zealand versus Ireland test match in Chicago on November 1st, 2025, the U.S. Rugby Foundation (USRF) is offering businesses a unique opportunity to align themselves with the sport's community and its future. The 2025 Lost Afternoon Luncheon, a premier event held on the morning of the match, is seeking sponsors to help make this day a resounding success while gaining unparalleled exposure and networking opportunities.

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This exclusive event is more than just a pre-match gathering; it's a strategic platform for businesses to connect with a powerful network of rugby enthusiasts, corporate leaders, and key figures in the sport. By becoming a sponsor, companies are not just supporting a luncheon; they are investing in the growth of American rugby, from grassroots youth programs to the highest levels of the game.

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Beyond the List: The Value of Presence

While each sponsorship level—Gold, Silver, Bronze, and Youth Activation—comes with a detailed list of benefits, the true value lies in the intangible opportunities. Sponsors secure a place in the room where connections are made, partnerships are forged, and the future of the sport is discussed. Imagine being able to sit down with decision-makers and influencers, building relationships that extend far beyond the day's event.

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For businesses seeking maximum brand visibility and elite access, a Gold Sponsorship provides prominent recognition across all event materials, a significant digital footprint on the USRF website, and exclusive social media mentions. This level also includes a private meet & greet with legendary rugby figures Scott and Gavin Hastings, offering a truly unique experience. The opportunity to join the 2026 planning committee ensures a long-term voice in the direction of the USRF's efforts.

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Silver and Bronze sponsorships offer a streamlined yet impactful way to engage. Both levels provide tables at the luncheon, ensuring a strong presence for your team and guests. Your company's logo will be featured on event signage and the USRF website, putting your brand in front of a dedicated and passionate audience of over 40,000. These tiers also include recognition by the event emcee and inclusion in press releases, amplifying your message to a wider audience.

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Championing the Future: Youth Activation Sponsorship

For companies looking to make a direct and visible impact on the next generation of athletes, the Youth Activation Sponsorship is an ideal fit. By underwriting tickets, lunch, and transportation for young rugby players, you are directly enabling them to attend the historic match. Your brand will be front and center, with your logo on the youth attendees’ T-shirts and a banner on their bus. This sponsorship not only provides excellent brand exposure but also powerfully communicates a commitment to community and youth development—a message that resonates deeply with consumers and stakeholders.

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The Lost Afternoon Luncheon is more than an event; it's a statement. It's an opportunity to show your support for a global sport with a rapidly growing footprint in the U.S. and to connect with the right people in a high-energy, exclusive environment. Sponsorship is an investment in your brand's future and the future of American rugby.

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To learn more about these opportunities and secure your sponsorship, learn more here.

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